
The Etownian presents an excellent
opportunity to reach the students and faculty of Elizabethtown
College with targeted advertising. The Etownian is
distributed weekly, during the fall and spring semesters, to
approximately 1,800 Elizabethtown College students and 500 faculty
and staff
members.
Sizes and Formats
The Etownian measures 13.078 by 21.5 inches. Its format
consists of five, 2.5 inch columns with 0.167 inch gutters.
Advertisements are accepted only up to 11
inches deep, unless the entire 14 inch depth is purchased. Pricing
is based on column inches. There are 70 column inches per page (5
column width x 14 inch depth). Advertising sizes for column widths
are as follows:
| 1
column |
2.5
inches |
| 2
columns |
5.167
inches |
| 3
columns |
7.834
inches |
| 4
columns |
10.501
inches |
| 5
columns |
13.168
inches |
Current Rates
| Total Column Inches |
Weekly
Rate |
| 4 |
$22 |
| 8 |
$33 |
| 10 |
$44 |
| 12 |
$55 |
| 20 |
$110 |
| 27 (quarter page) |
$148.50 |
| 30 |
$165 |
| 40 |
$220 |
| 50 |
$275 |
| 54 (half page) |
$297 |
Classified Ads
Classified advertisings cost $7.50 for the first
30 words and an additional 25 cents for each additional word.
Contract Discounts
Frequent advertisers receive the benefit of a discount for their
business. Discounts are as follows:
| 4 issues |
8
issues |
Semester
(12) |
| less 8% |
less 12% |
less 18% |
Policies
Advertisers whose ads are received too late
for publication will be notified by a member of The Etownian
staff. The advertiser may notify the staff member at that time whether
he or she wishes to run that ad in the following issue.
The advertiser will not be charged for an
ad containing an error made by The Etownian or the printer if the
error causes the ad to misrepresent the product or the merchant. If a
corrected ad is published, however, the advertiser must pay for that ad.
The Etownian reserves the right to refuse any ad.
Billing
Invoices are mailed after publication and are
payable when received. No credit can be extended.
Tear sheets are furnished with every
invoice, and copies of The Etownian are available upon request.
Deadlines
Generally, The Etownian will solicit
advertising two weeks prior to publication of that issue. Cancellation
deadline is Friday at 5 p.m., one week prior to publication.
Arrangements for the Advertising Sales
Manager to contact an advertiser may be made by calling (717) 361-1132.
If requested, the manager, in close consultation with the Advertising
Layout Manager, will assist advertisers in the preparation of the ad. |