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The Etownian presents an excellent opportunity to reach the students and faculty of Elizabethtown College with targeted advertising. The Etownian is distributed weekly, during the fall and spring semesters, to approximately 1,800 Elizabethtown College students and 500 faculty and staff members.


Sizes and Formats
The Etownian measures 13.078 by 21.5 inches. Its format consists of five, 2.5 inch columns with 0.167 inch gutters.

Advertisements are accepted only up to 11 inches deep, unless the entire 14 inch depth is purchased. Pricing is based on column inches. There are 70 column inches per page (5 column width x 14 inch depth). Advertising sizes for column widths are as follows:

1 column 2.5 inches
2 columns 5.167 inches
3 columns 7.834 inches
4 columns 10.501 inches
5 columns 13.168 inches

Current Rates

Total Column Inches Weekly Rate
4 $22
8 $33
10 $44
12 $55
20 $110
27 (quarter page) $148.50
30 $165
40 $220
50 $275
54 (half page) $297

Classified Ads

Classified advertisings cost $7.50 for the first 30 words and an additional 25 cents for each additional word.

Contract Discounts
Frequent advertisers receive the benefit of a discount for their business. Discounts are as follows:

4 issues 8 issues Semester (12)
less 8% less 12% less 18%

 

Policies
Advertisers whose ads are received too late for publication will be notified by a member of The Etownian staff. The advertiser may notify the staff member at that time whether he or she wishes to run that ad in the following issue.

The advertiser will not be charged for an ad containing an error made by The Etownian or the printer if the error causes the ad to misrepresent the product or the merchant. If a corrected ad is published, however, the advertiser must pay for that ad. The Etownian reserves the right to refuse any ad.



Billing
Invoices are mailed after publication and are payable when received. No credit can be extended.

Tear sheets are furnished with every invoice, and copies of The Etownian are available upon request.


Deadlines
Generally, The Etownian will solicit advertising two weeks prior to publication of that issue. Cancellation deadline is Friday at 5 p.m., one week prior to publication.

Arrangements for the Advertising Sales Manager to contact an advertiser may be made by calling (717) 361-1132. If requested, the manager, in close consultation with the Advertising Layout Manager, will assist advertisers in the preparation of the ad.