Advertising
About the Paper:
The Etownian is Elizabethtown College’s student-run newspaper which is published 20 times during the school year. Each issue is approximately 16 pages, including 8 full-color pages. The Etownian is editorially independent of the institution and while we receive a small budget from the college, the paper is funded primarily through subscriptions and advertising revenue.
About the College:
Elizabethtown College is a selective, private comprehensive college located in Lancaster County, Pennsylvania. The college has a total enrollment of approximately 1,950 students and employs about 600 full- and part-time faculty and staff members. The student body is primarily made up of middle class and upper-middle class Caucasians from the Mid-Atlantic area.
About our Distribution:
The Etownian is distributed free of charge on campus to more than 2000 students, faculty, staff, administrators, and visitors. An additional 200 copies are sent to subscribers and local eateries near campus that are popular with Elizabethtown College students. The paper is published most Thursdays during the academic year.
About Advertising with the Paper:
The Etownian offers three types of advertisements: display, classified, and internet advertisements. Please refer to the sections below for more information regarding each type of advertisement.
Display Advertisements:
Display advertisement sizes and prices are based on column inches (col. in.). One col. in. is one column wide (1.917”) by 1” high. The base price for a black and white display advertisement is $6.75 per col. in. The base price for a color display advertisement is $8.45 per col. in.
Each page is broken into five columns with four gutters separating them. Therefore, display advertisements spanning more than one column include an additional 0.617” per gutter (e.g. 2 columns = 1.917” x 2 + 0.167” = 4.000”).
Special Prices for Common Sizes
To make the design process easier, the
Etownian encourages advertisers to choose from the following common display advertisement sizes by offering the following special prices:
| Size |
Black and White |
Color |
| Sixteenth-page (5 col. in.) |
$32.50 |
$40.63 |
| Eighth-page (10 col. in.) |
$65.00 |
$81.25 |
| Quarter-page (20 col. in.) |
$130.00 |
$162.50 |
| Half-page (40 col. in.) |
$260.00 |
$325.00 |
| Full-page (80 col. in.) |
$520.00 |
$650 |
Frequent display advertisers receive a 1 percent discount per issue advertised in (subtracted from each bill). For example, placing a display advertisement in eight issue yields an 8 percent discount. The minimum number of issues to receive this discount is two.
Classified Advertisements:
Classified advertisements are presented in Times New Roman font, size 10, center justified. No images, colors, or special formatting are permitted. Classified advertisements will be 1 column in width and the height will vary depending on the length of the advertisement.
The base price is $7.50 for 25 words, $0.25 for each additional word. There is a limit of 95 words per classified advertisement, and no frequent advertiser discounts apply.
Internet Advertisements:
Display advertisements have the opportunity to run in the online version of the newspaper for an additional $25. Unfortunately, at this time classified advertisements are not able to be posted online.
Space Reservation and Ad Submission:
In order for your advertisement to be included in the paper, we must receive your space reservation request through e-mail, etownianads@etown.edu, by the Friday prior to the Thursday publication in which the advertisement is to be run. We ask that all material be submitted in PDF format.
2009-2010 Publication Schedule:
| Fall 2009: |
| August 27th (First-Year Issue – 4 pages, all color) |
| September 17th |
| September 24th |
| October 1st |
| October 22nd |
| October 29th |
| November 5th |
| November 12th |
| November 19th |
| December 10th |
| Spring 2010: |
| January 28th |
| February 4th |
| February 11th |
| February 18th |
| February 25th |
| March 25th |
| April 15th |
| April 22nd |
| April 29th |
| May 6th |
| |
