Advertising
The Etownian is the student-run newspaper of Elizabethtown College. It is published 25 times per academic year. Each issue is at least 16 pages, including eight pages in full color.The Etownian is distributed free of charge to all 1800 students at the College, as well as to faculty, staff, administration, and visitors. There are also several hundred subscribers who get The Etownian delivered to their homes each week. With a readership of several thousand people, The Etownian is a great advertising opportunity.
The Etownian offers three types of advertisements: Display advertisements, classified advertisements, and Internet advertisements.
Display Advertisements
Display advertisement sizes and prices are based on column inches (col. in.). One col. in. is one column wide (1.917”) by 1” high. Each page is broken into five columns with four gutters separating them. Display advertisements spanning more than one column include an additional 0.167” per gutter (2 columns = 1.917” x 2 + 0.167” = 4.000”).The smallest display advertisement available is 5 col. in. (also called a Sixteenth-page ad) for $32.50. The next smallest display advertisement is 10 col. in. for $65.00, based on the base rate of $6.50 per column inch.
Each advertisement must fit in width within the boundaries of one, two, three, four, or five columns; those not fitting will be shrunk proportionally to fit and will be charged the previously agreed upon price. The minimum height for an advertisement is 1.667”.
Special Prices for Common Sizes
To make the design process easier, The Etownian encourages advertisers to choose from the following common display advertisement sizes by offering special prices:- Sixteenth-page (5 col. in.) for $32.50
- Eighth-page (10 col. in.) for $65.00
- Quarter-page (20 col. in.) for $130.00
- Half-page (40 col. in.) for $260.00
- Full-page (80 col. in.) for $520.00
Options for common sizes
There are several ways of configuring the common-sized display advertisements:
- Full-page (80 col. in.)
- Vertical: 5 columns (10.25") x 16"
- Half-page (40 col. in.)
- Horizontal: 5 col. (10.25") x 8"
- Quarter-page (20 col. in.)
- V: 3 col. (6.083") x 6.667"
- H: 5 col. (10.25") x 4"
- H: 4 col. (8.167") x 5"
- Eighth-page (10 col. in.)
- V: 2 col. (4.000") x 5"
- H: 3 col. (6.083") x 3.333"
- H: 4 col. (8.167") x 2.5"
- Sixteenth-page (5 col. in.)
- V: 1 col. (1.917") x 5"
- H: 2 col. (4.000") x 2.5" – ideal for business cards
- H: 3 col. (6.083") x 1.667"
Frequent display advertiser discount
Frequent display advertisers get a 1 percent discount per issue advertised in, subtracted from each bill.For example, placing a display advertisement in eight issues yields an 8 percent discount. If you take out 8 quarter-page display advertisements, the cost will be $87.50 – 8% = $80.50 each, or $644.00 total. That’s a savings of $56.00!
The minimum number of issues to receive a discount is two.
Classified advertisements
Classified advertisements are presented in:Times New Roman font, size 10, left justified.
No images, colors, or special formatting are permitted. Classified advertisements will be 1 column in width and the height will depend upon the length of the advertisement. The base price is $7.50 for 25 words, $0.25 for each additional word.
There is a limit of 95 words ($25.00) per classified advertisement, and no frequent advertiser discounts apply.
Placing an Advertisement
To place an advertisement, or for more information, contact the Advertising Manager of The Etownian by telephone (717-361-1132), e-mail (etownianads@etown.edu), or mail:The Etownian
1 Alpha Dr
Elizabethtown, PA 17022
Form of Submission and Design Fee
Each advertisement should be submitted on a piece of paper that can be scanned by a typical computer scanner or should be submitted via email to etownianads@etown.edu in TIFF, JPG, or PDF format.Advertisements must be submitted by the Friday prior to publication.
The Etownian is willing to design display advertisements for an additional rate of $1.00 per column inch and Internet advertisements at a flat rate of $20.00 per advertisement.
Payment and Late Fee
You should receive an invoice and tear sheet within 14 days of publication. Please return a check payable to “Elizabethtown College”, Memo: The Etownian, to the above address.Payment is due in full within 45 days of the publication date. After that time, a 5 percent fine will be assessed for each 30-day period that the payment is late.
Prices and terms apply through June 30, 2008.
| Publication Date | Advertising Submission Deadline |
| Wednesday, August 22, 2007 | |
| Thursday, August 30, 2007 | Friday, August 24, 2007 |
| Thursday, September 13, 2007 | Friday, September 7, 2007 |
| Thursday, September 20, 2007 | Friday, September 14, 2007 |
| Thursday, September 27, 2007 | Friday, September 21, 2007 |
| Thursday, October 4, 2007 | Friday, September 28, 2007 |
| Thursday, October 18, 2007 | Friday, October 12, 2007 |
| Thursday, October 25, 2007 | Friday, October 19, 2007 |
| Thursday, November 1, 2007 | Friday, October 26, 2007 |
| Thursday, November 8, 2007 | Friday, November 2, 2007 |
| Thursday, November 15, 2007 | Friday, November 9, 2007 |
| Thursday, November 29, 2007 | Friday, November 23, 2007 |
| Thursday, December 6, 2007 | Friday, December 30, 2007 |
| Thursday, January 24, 2008 | Friday, January 18, 2008 |
| Thursday, January 31, 2008 | Friday, January 25, 2008 |
| Thursday, February 7, 2008 | Friday, February 1, 2008 |
| Thursday, February 14, 2008 | Friday, February 8, 2008 |
| Thursday, February 21, 2008 | Friday, February 15, 2008 |
| Thursday, February 27, 2008 | Friday, February 22, 2008 |
| Thursday, March 13, 2008 | Friday, March 7, 2008 |
| Thursday, March 19, 2008 | Friday, March 14, 2008 |
| Thursday, April 3, 2008 | Friday, March 28, 2008 |
| Thursday, April 10, 2008 | Friday, April 4, 2008 |
| Thursday, April 17, 2008 | Friday, April 11, 2008 |
| Thursday, April 24, 2008 | Friday, April 18, 2008 |
| Thursday, May 1, 2008 | Friday, April 25, 2008 |