Advertising
The Etownian is the student-run newspaper of Elizabethtown College. It is published 25 times per academic year. Each issue is at least 16 pages, including eight pages in full color.The Etownian is distributed free of charge to all 1800 students at the College, as well as to faculty, staff, administration, and visitors. There are also several hundred subscribers who get The Etownian delivered to their homes each week. With a readership of several thousand people, The Etownian is a great advertising opportunity.
The Etownian offers three types of advertisements: Display advertisements, classified advertisements, and Internet advertisements.
Display Advertisements
Display advertisement sizes and prices are based on column inches (col. in.). One col. in. is one column wide (1.917”) by 1” high. Each page is broken into five columns with four gutters separating them. Display advertisements spanning more than one column include an additional 0.167” per gutter (2 columns = 1.917” x 2 + 0.167” = 4.000”).The smallest display advertisement available is 5 col. in. (also called a Sixteenth-page ad) for $32.50. The next smallest display advertisement is 10 col. in. for $65.00, based on the base rate of $6.50 per column inch.
Each advertisement must fit in width within the boundaries of one, two, three, four, or five columns; those not fitting will be shrunk proportionally to fit and will be charged the previously agreed upon price. The minimum height for an advertisement is 1.667”.
Special Prices for Common Sizes
To make the design process easier, The Etownian encourages advertisers to choose from the following common display advertisement sizes by offering special prices:- Sixteenth-page (5 col. in.) for $32.50
- Eighth-page (10 col. in.) for $65.00
- Quarter-page (20 col. in.) for $130.00
- Half-page (40 col. in.) for $260.00
- Full-page (80 col. in.) for $520.00
Options for common sizes
There are several ways of configuring the common-sized display advertisements:
- Full-page (80 col. in.)
- Vertical: 5 columns (10.25") x 16"
- Half-page (40 col. in.)
- Horizontal: 5 col. (10.25") x 8"
- Quarter-page (20 col. in.)
- V: 3 col. (6.083") x 6.667"
- H: 5 col. (10.25") x 4"
- H: 4 col. (8.167") x 5"
- Eighth-page (10 col. in.)
- V: 2 col. (4.000") x 5"
- H: 3 col. (6.083") x 3.333"
- H: 4 col. (8.167") x 2.5"
- Sixteenth-page (5 col. in.)
- V: 1 col. (1.917") x 5"
- H: 2 col. (4.000") x 2.5" – ideal for business cards
- H: 3 col. (6.083") x 1.667"
Frequent display advertiser discount
Frequent display advertisers get a 1 percent discount per issue advertised in, subtracted from each bill.For example, placing a display advertisement in eight issues yields an 8 percent discount. If you take out 8 quarter-page display advertisements, the cost will be $87.50 – 8% = $80.50 each, or $644.00 total. That’s a savings of $56.00!
The minimum number of issues to receive a discount is two.
Classified advertisements
Classified advertisements are presented in:Times New Roman font, size 10, left justified.
No images, colors, or special formatting are permitted. Classified advertisements will be 1 column in width and the height will depend upon the length of the advertisement. The base price is $7.50 for 25 words, $0.25 for each additional word.
There is a limit of 95 words ($25.00) per classified advertisement, and no frequent advertiser discounts apply.
Placing an Advertisement
To place an advertisement, or for more information, contact the Advertising Manager of The Etownian by telephone (717-361-1132), e-mail (etownianads@etown.edu), or mail:The Etownian
1 Alpha Dr
Elizabethtown, PA 17022
Form of Submission and Design Fee
Each advertisement should be submitted on a piece of paper that can be scanned by a typical computer scanner or should be submitted via email to etownianads@etown.edu in TIFF, JPG, or PDF format.Advertisements must be submitted by the Friday prior to publication.
The Etownian is willing to design display advertisements for an additional rate of $1.00 per column inch and Internet advertisements at a flat rate of $20.00 per advertisement.
Payment and Late Fee
You should receive an invoice and tear sheet within 14 days of publication. Please return a check payable to “Elizabethtown College”, Memo: The Etownian, to the above address.Payment is due in full within 45 days of the publication date. After that time, a 5 percent fine will be assessed for each 30-day period that the payment is late.
Prices and terms apply through June 30, 2008.
| Publication Date | Advertising Submission Deadline |
| Wednesday, August 20, 2008 | |
| Thursday, September 4, 2008 | Friday, August 29, 2008 |
| Thursday, September 11, 2008 | Friday, September 5, 2008 |
| Thursday, September 18, 2008 | Friday, September 12, 2008 |
| Thursday, September 25, 2008 | Friday, September 19, 2008 |
| Thursday, October 2, 2008 | Friday, September 26, 2008 |
| Thursday, October 16, 2008 | Friday, October 10, 2008 |
| Thursday, October 23, 2008 | Friday, October 17, 2008 |
| Thursday, October 30, 2008 | Friday, October 24, 2008 |
| Thursday, November 6, 2008 | Friday, October 31, 2008 |
| Thursday, November 13, 2008 | Friday, November 7, 2008 |
| Thursday, November 20, 2008 | Friday, November 14, 2008 |
| Thursday, December 4, 2008 | Friday, November 28, 2008 |
| Thursday, January 22, 2009 | Friday, January 16, 2009 |
| Thursday, January 29, 2009 | Friday, January 23, 2009 |
| Thursday, February 5, 2009 | Friday, January 30, 2009 |
| Thursday, February 12, 2009 | Friday, February 6, 2009 |
| Thursday, February 19, 2009 | Friday, February 13, 2009 |
| Thursday, February 26, 2009 | Friday, February 20, 2009 |
| Thursday, March 20, 2009 | Friday, March 13, 2009 |
| Thursday, March 26, 2009 | Friday, March 20, 2009 |
| Thursday, April 2, 2009 | Friday, March 27, 2009 |
| Wednesday, April 8, 2009 | Friday, April 3, 2009 |
| Thursday, April 23, 2009 | Friday, April 17, 2009 |
| Thursday, April 30, 2009 | Friday, April 24, 2009 |