Advertising
The Etownian is the student-run newspaper of Elizabethtown College. It is published 25 times per academic year. Each issue is at least 16 pages, including eight pages in full color.
The Etownian is distributed free of charge to all 1800 students at the College, as well as to faculty, staff, administration, and visitors. There are also several hundred subscribers who get The Etownian delivered to their homes each week. With a readership of several thousand people, The Etownian is a great advertising opportunity.
The Etownian offers two types of advertisements: display advertisements and classified advertisements .
Display Advertisements
Display advertisement sizes and prices are based on column inches (col. in.). One col. in. is one column wide (1.917") by 1" high. Each page is broken into five columns with four gutters separating them. Display advertisements spanning more than one column include an additional 0.167" per gutter (2 columns = 1.917" x 2 + 0.167" = 4.000").
The smallest display advertisement available is 5 col. in. (also called a Sixteenth-page ad) for $32.50, based on the base rate of $6.50 per column inch.
Each advertisement must fit in width within the boundaries of one, two, three, four, or five columns; those not fitting will be shrunk proportionally to fit and will be charged the previously agreed upon price. The minimum height for an advertisement is 1.667".
Special prices for common sizes
To make the design process easier, The Etownian encourages advertisers to choose from the following common display advertisement sizes by offering special prices:
Other sizes are acceptable at the base rate. These prices are for non-color display advertisements. Color display advertisements cost 125% of the above prices ($40.63 for sixteenth-page color, $81.25 for eighth-page color, etc.)
Options for common sizes
There are several ways of configuring the common-sized display advertisements:
- Full-page (80 col. in.)
- Vertical: 5 columns (10.25") x 16"
- Half-page (40 col. in.)
- Horizontal: 5 col. (10.25") x 8"
- Quarter-page (20 col. in.)
- V: 3 col. (6.083") x 6.667"
- H: 5 col. (10.25") x 4"
- H: 4 col. (8.167") x 5"
- Eighth-page (10 col. in.)
- V: 2 col. (4.000") x 5"
- H: 3 col. (6.083") x 3.333"
- H: 4 col. (8.167") x 2.5"
- Sixteenth-page (5 col. in.)
- V: 1 col. (1.917") x 5"
- H: 2 col. (4.000") x 2.5" – ideal for business cards
- H: 3 col. (6.083") x 1.667"
Frequent display advertiser discount
Frequent display advertisers get a 1 percent discount per issue advertised in, subtracted from each bill.
For example, placing a display advertisement in eight issues yields an 8 percent discount. If you take out 8 quarter-page display advertisements, the cost will be $130.00 – 8% = $119.50 each, or $956.80 total. That’s a savings of $83.20!
The minimum number of issues to receive a discount is two.
Classified advertisements
Classified advertisements are presented in: Times New Roman font, size 10, left justified.
No images, colors, or special formatting are permitted. Classified advertisements will be 1 column in width and the height will depend upon the length of the advertisement. The base price is $7.50 for 25 words, $0.25 for each additional word.
There is a limit of 95 words ($25.00) per classified advertisement, and no frequent advertiser discounts apply.
Placing an Advertisement
To place an advertisement, or for more information, contact the Advertising Manager of The Etownian by telephone (717-361-1132), e-mail (ads@etownian.com), or mail:
The Etownian
One Alpha Drive
Elizabethtown, PA 17022
Form of Submission and Design Fee
Each advertisement should be submitted on a piece of paper that can be scanned by a typical computer scanner or should be submitted via email to ads@etownian.com in TIFF, JPG, or PDF format.
Advertisements must be submitted by the Friday prior to publication.
The Etownian is willing to design display advertisements for an additional rate of $1.00 per column inch and Internet advertisements at a flat rate of $20.00 per advertisement.
Payment and Late Fee
You should receive an invoice and tear sheet within 14 days of publication. Please return a check payable to "Elizabethtown College", Memo: "The Etownian", to the above address.
Payment is due in full within 45 days of the publication date. After that time, a 5 percent fine will be assessed for each 30-day period that the payment is late.
Prices and terms apply through June 30, 2007.
| Publication Date | Advertising Submission Deadline |
| Wednesday, August 23, 2006 | |
| Thursday, August 31, 2006 | Monday, August 28, 2006 |
| Thursday, September 14, 2006 | Monday, September 11, 2006 |
| Thursday, September 21, 2006 | Monday, September 18, 2006 |
| Thursday, September 28, 2006 | Monday, September 25, 2006 |
| Thursday, October 5, 2006 | Monday, October 2, 2006 |
| Thursday, October 19, 2006 | Monday, October 16, 2006 |
| Thursday, October 26, 2006 | Monday, October 23, 2006 |
| Thursday, November 2, 2006 | Monday, October 30, 2006 |
| Thursday, November 9, 2006 | Monday, November 6, 2006 |
| Thursday, November 16, 2006 | Monday, November 13, 2006 |
| Thursday, November 30, 2006 | Monday, November 27, 2006 |
| Thursday, December 7, 2006 | Monday, December 4, 2006 |
| Thursday, January 18, 2007 | Monday, January 15, 2007 |
| Thursday, January 25, 2007 | Monday, January 22, 2007 |
| Thursday, February 8, 2007 | Monday, February 5, 2007 |
| Thursday, February 15, 2007 | Monday, February 12, 2007 |
| Thursday, February 22, 2007 | Monday, February 19, 2007 |
| Thursday, March 1, 2007 | Monday, February 26, 2007 |
| Thursday, March 15, 2007 | Monday, March 12, 2007 |
| Thursday, March 22, 2007 | Monday, March 19, 2007 |
| Thursday, March 29, 2007 | Monday, March 26, 2007 |
| Wednesday, April 4, 2007 | Sunday, April 1, 2007 |
| Thursday, April 19, 2007 | Monday, April 16, 2007 |
| Thursday, April 26, 2007 | Monday, April 23, 2007 |
| Thursday, May 3, 2007 | Monday, April 30, 2007 |